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Marketing Strategy

Video Production

• 

Digital Advertising

• 

LEO RECRUITMENT

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Challenge

Law Enforcement is going through a recruitment crisis:

  • Retirements

  • Applicant decrease

  • Social perception

  • COVID-19 restrictions 

These are among the many

contributing factors.

Solution

A recruitment video marketing strategy can help LEA's: 

  • Find qualified recruits

  • Increase applicants 

  • Highlight agency story

  • COVID-19 compliant 

These are just a few benefits that can be achieved.

​

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San Bernardino Police Department's
  #1 Achievement  
3-years in a row!
Recruitment

DIGITAL MARKETING SERVICES

Individual services or a complete marketing campaign.
We meet our clients where they need us.

STRATEGY
Research & Planning

CONTENT CREATION
Video, Photo & Website

DIGITAL ADVERTISING
Social Media, OTT, PPC

CONSULTING
Campaign Management

POLICE WORK

RECRUITMENT VIDEO
CLIENT: SAN BERNARDINO POLICE DEPARTMENT 

Click here for

recruitment video marketing

case study

 24 HIRED RECRUITS 

AND COUNTING!

Taking on the Challenge

In its 2019 workforce survey, the Center for State and Local Government Excellence found hiring police officers was the biggest public sector recruitment challenge. In the same year as the center’s workforce study, a Police Executive Research Forum (PERF) report labeled recruiting a  “workforce crisis” that affected “law enforcement agencies of all sizes and types—large, medium and small, local, state and federal.” (Barrett, Greene)

Professional recruitment videos and digital advertising  can offer tremendous benefits when overcoming the challenges of COVID-19 and closed recruitment events.

 

Forming a marketing strategy is key.

PROGRAMMATIC ADVERTISING

Find New & Lateral Recruits

EVERY DEVICE

EVERYWHERE

Social Media, Websites & OTT

The advantage of using a recruitment marketing campaign is we give law enforcement recruitment the same power as big brands and national news by providing compelling video content promoted on social media, major websites and streaming OTT channels.

HYPER-TARGETED

AD DISTRIBUTION

Demographics, Interests, Location

Hyper-targeted programmatic video distribution allows us to find the right audience for your video. Through data driven distribution we can focus on delivering your recruitment video  to the right people at the right time in the right place.

CAMPAIGN
ANALYTICS

Gauge Your Success With

Detailed Reporting

Immediate data reporting & analytics allows departments to track video ad performances and maximize R.O.I. Recruit applicants delivered directly to your inbox! Check out our Recruitment Case Study to look at some of the data.

Introducing
THE DIGITAL CANVASS
GENERATE TIPS VIA SOCIAL MEDIA
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CANVASS A NEIGHBORHOOD
or ENTIRE CITY

Brands use this technology generating leads to close a sale. We help generate leads to close the case.

WANT TO KNOW MORE? CONTACT US

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