A marketing and advertising strategy with a professional recruitment video can excel your recruitment efforts by engaging the right audience and showcasing your organization's culture and values, helping to improve the caliber, as well as the number, of candidates applying for a position with your department.
MARKETING | VIDEO PRODUCTION | ADVERTISING
Turnkey Solutions for LEA Recruitment
TURNKEY MARKETING PACKAGES
We are the only marketing and video production agency dedicated to
the law enforcement recruitment challenge
*There are additional costs for marketing your video. These costs are based on the advertising fees platforms (YouTube, Facebook, etc...) charge to promote your video. Don't worry, it's clearly detailed in the Distribution Guidebook and marketing strategy.
New Recruit • Lateral Recruit • 911 Dispatchers • Cadet
BENEFITS
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Covid safe recruitment
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Attract more qualified applicants
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Use online & job fairs
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5-year ROI
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Proven to be effective
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Tell your department's story
6 TIPS
WE "DROP A DIME" ON PRODUCING A GOOD RECRUITMENT VIDEO
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Most recruitment videos will involve letting a film crew into your department to work with some of your staff, whether that be in an interview setting or just filming day to day activities in the office or in the field. All this requires careful coordination between your project managers and our producer.
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The casting of the video is typically done internally. The department evaluates who will be their best on-camera candidates that will help them achieve their recruitment goals. The more naturally enthusiastic your employees can come across about your business the better, so a well-informed selection process for interviewees is advisable.
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Filling out the Recruitment Video Marketing Questionnaire is the best way to get started and it's free to download here.
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Plan on spending time on your marketing strategy, early in the process. Knowing your audience and how you're going to use your recruitment videos are important components of the creative process.
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In addition to focusing on the department, the video shoot can be a great way to interact with your community.
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Ultimately your recruitment video will have a clear and exciting Call-to-Action, so make sure you have a good CRM in place to manage all your new applicants!