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INGREDIENTS OF A RECRUITMENT MARKETING 
VIDEO

  • Why are we called Programmatic Investigations?
    Our Digital Canvass applies programmatic marketing technology and powerful story telling. With a coordinated effort of family and law enforcement, we deliver content to the desired audience across social media and streaming services.. With an optimized Digital Canvass strategy, we help drive tipsters to the investigators inbox.
  • What is the cost of a Digital Canvass campaign?
    We can do a lot with a little, but it's important to remember media buy, content creation and campaign management does need to be budgeted.
  • Is a video necessary for a Digital Canvass?
    No. But, a well crafted video with a clear message and impactful storytelling is an essential ingredient for engaging the community and encouraging people to submit information. With every Digital Canvass we also apply copywriting, photography, graphic design and voice over.
  • Is the Digital Canvass video for streaming or social media?
    Both. Our content creation is good for any platform, any device, anywhere. This means Roku, Amazon, YouTube, Facebook, Tik-Tok, brand websites, and any other digital marketing platform such as digital billboards. What's great about a Digital Canvass video is the ongoing ROI. During and after the initial campaign, the video can be organically distributed and posted with no additional cost for media buy.
  • Do I need a strategy?
    We can't stress enough the importance of having a strategy in place for how your Digital Canvass will be developed, created, and distributed. Having a strategy in place is key.
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GET STARTED

Download and fill out the recruitment video questionnaire.

COMMUNICATING CULTURE

When it comes to producing a recruitment video, it’s important to articulate your

department culture and ethos if you are to attract the right candidates. This is why we make sure that our creative teams sit down with you to get a clear understanding of

your company message, culture, brand identity, and ideal candidate.

CURRENT EMPLOYEES

A good recruitment film should give a clear impression of what it’s actually like to work for your agency. One of the best ways to do this is to put current employees in front of the camera. Whether that involves selecting and interviewing

certain staff, or just filming the day-to-day activity that takes place in your departments, units, and patrols, there is a good degree of planning that needs to be done before the shoot can take place.

VISUAL STORY TELLING

Mixing things up visually with cinematic support footage helps to attract and maintain the viewer's attention Cutting away from interview footage allows us to contextualize what the subject is saying - as they are saying it. This creates a narrative feel to your recruitment video and helps give a sense of the workplace experience.

STYLE & TONE

The look and feel of your recruitment video is ultimately a reflection of how you want to

portray your department to potential recruits and the general public. Our creative team will work closely with you to develop the right stylistic balance.

BENEFITS

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  • Covid Safe Recruitment

  • Attract More Qualified Applicants

  • Multi-Platform Use: Online & Job Fairs

  • High Return On Investment

  • Proven to be Effective

  • Tell Your Departments Story

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SAMPLE VIDEOS

LATERAL RECRUITMENT

911 DISPATCH RECRUITMENT

LEA RECRUITMENT

VIDEO MARKETING  CAMPAIGN

 

Recruitment videos are the perfect means to showcase your agency's culture and values, helping to improve the caliber, as well as the number, of candidates applying for a given position.

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NEED MORE INFORMATION? 
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