INGREDIENTS OF A RECRUITMENT MARKETING 
VIDEO

Frequently Asked Questions

What does shooting a video at my police department look like? How is it accomplished?


Most recruitment marketing videos will involve letting a film crew into your facility to work with some of your staff, whether that be in an interview setting, filming various units' and divisions' day-to-day activities in the office or in the field. All this requires careful coordination between a department's project manager and our producers. Before we arrive at your department we will have a clear plan on what we need to accomplish and how we are going to it.




If it's a documentary style production, how do we achieve the desired marketing outcome and quality brand message?


Casting the right candidates to be featured in your recruitment video is very important. Often, members of your team will instinctually know who will be a good spokes person within your department. no matter the candidate, our producers have a background creating televison programs and working alongside various agencies. They are skilled at working with your on camera candidates regardless their public speaking experience.




How do we get started in the process of a recruitment marketing video? What's the first step?


Filling out the onboarding questionnaire and making sure it is adequately detailed will help us translate what it is you want to achieve and enable us to create a digital marketing strategy that will deliver your recruitment video to highly qualified candidates in your area.




How and where do you market and advertise the video?


Our general paid dvertising services includes distribution across social media, Youtube and other OTT streaming services such as Roku. We can deliver your recruitment video to ideal candidates on any device, anywhere, including a phone, computer, tablet, or SmartTV. This type of programmatic advertsing is at the core of what we do.




How much does it cost?


This is the question at the top of every clients mind. Typically there are 3-phases for understanding cost:

  • Phase 1 Onboarding & Marketing Strategy – One Time Cost
  • Phase 2 Video & Content Creation – One Time Cost
  • Phase 3 Paid Advertising & Campaign Management – On Going Cost
So what does it cost? It's like asking home much does a house cost. It depends on what you want and need. Regardless if you have a small or large budget we will create a custom marketing soluton that is garaunteed to get qualified recruits to your inbox.





 

GET STARTED

Download and fill out the recruitment video questionnaire.

COMMUNICATING CULTURE

When it comes to producing a recruitment video, it’s important to articulate your

department culture and ethos if you are to attract the right candidates. This is why we make sure that our creative teams sit down with you to get a clear understanding of

your company message, culture, brand identity, and ideal candidate.

CURRENT EMPLOYEES

A good recruitment film should give a clear impression of what it’s actually like to work for your agency. One of the best ways to do this is to put current employees in front of the camera. Whether that involves selecting and interviewing

certain staff, or just filming the day-to-day activity that takes place in your departments, units, and patrols, there is a good degree of planning that needs to be done before the shoot can take place.

VISUAL STORY TELLING

Mixing things up visually with cinematic support footage helps to attract and maintain the viewer's attention Cutting away from interview footage allows us to contextualize what the subject is saying - as they are saying it. This creates a narrative feel to your recruitment video and helps give a sense of the workplace experience.

STYLE & TONE

The look and feel of your recruitment video is ultimately a reflection of how you want to

portray your department to potential recruits and the general public. Our creative team will work closely with you to develop the right stylistic balance.

BENEFITS

  • Covid Safe Recruitment

  • Attract More Qualified Applicants

  • Multi-Platform Use: Online & Job Fairs

  • High Return On Investment

  • Proven to be Effective

  • Tell Your Departments Story

SAMPLE VIDEOS

LATERAL RECRUITMENT

911 DISPATCH RECRUITMENT

LEA RECRUITMENT

VIDEO MARKETING  CAMPAIGN

 

Recruitment videos are the perfect means to showcase your agency's culture and values, helping to improve the caliber, as well as the number, of candidates applying for a given position.

 

NEED MORE INFORMATION? 
GET IN TOUCH TODAY

 

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Neighbor Face Productions, LLC