LEA RECRUITMENT

VIDEO CAMPAIGNS

 

 

Recruitment videos are the perfect means to showcase your agency's culture and values, helping to improve the caliber, as well as the number, of candidates applying for a given position.

PROGRAMMATIC INVESTIGATIONS​

A Media Agency for LEA

PROGRAMMATIC INVESTIGATIONS​

A Media Agency for LEA

PI

:

CREATIVE INGREDIENTS IN A RECRUITMENT VIDEO

COMMUNICATING CULTURE

When it comes to producing a recruitment video, it’s important to articulate your

department culture and ethos if you are to attract the right candidates. This is why

we make sure that our creative teams sit down with you to get a clear understanding of

your company message, culture, brand identity, and ideal candidate.

VISUAL STORY TELLING

Mixing things up visually with cinematic support footage helps to attract and maintain the viewer's attention Cutting away from interview footage allows us to contextualize what the subject is saying - as they are saying it. This creates a narrative feel to your recruitment video and helps give a sense of the workplace experience.

CURRENT EMPLOYEES

A good recruitment film should give a clear impression of what it’s actually like to

work for your agency. One of the best ways to do this is to put current

employees in front of the camera. Whether that involves selecting and interviewing

certain staff, or just filming the day-to-day activity that takes place in your departments, units, and patrols, there is a good degree of planning that needs to be done before the shoot can take place.

STYLE & TONE

The look and feel of your recruitment video is ultimately a reflection of how you want to

portray your department to potential recruits and the general public. Our creative team will work closely with you to develop the right stylistic balance.

 

SAMPLE VIDEOS

LATERAL RECRUITMENT

911 DISPATCH RECRUITMENT

MESSAGE FROM THE CHIEF

 

BENEFITS

  • Attract More Applicants

  • Multi-Platform Use

  • High Return On Investment

  • Shape Your Story

GET STARTED

Download and fill out the recruitment video questionnaire PDF

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TIPS

PRODUCING YOUR RECRUITMENT VIDEO

 

 

  • Most recruitment films will involve letting a film crew into your facility to work with some of your staff, whether that be in an interview setting or just filming their day to day activities in the office or in the field. All this requires careful coordination between company managers, whoever is commissioning the film and our production crew.

 

  • Working with a number of interviewees involves making sure they’re all reinforcing to some degree what the others are saying. Getting this right means asking the right questions without putting words in people’s mouths.

 

  • Making sure the brief is adequately detailed and unambiguous will help us translate what it is you want to achieve and create a recruitment video that accurately and favorably portrays your department culture, as well as the specifics of the role being advertised.

 

  • Whilst you don’t want to say anything negative about your company you should never try and force the message about how great you are, especially when it comes to your staff talking on camera. The more naturally enthusiastic your employees can come across about your business the better, so a well-informed selection process for interviewees is advisable.

 

  • Ideally, we will always try to get the shooting done as scheduled but the day-to-day concerns of the business and the busy schedules of individuals can often throw a wrench into the works.  As such, it really pays to plan for a potential extra day of filming.

 

  • It can be easy to think that the office is the only location for a recruitment video but that’s not necessarily the case, especially if the role involves fieldwork or interacting with the community. We will always look to create as much visual variety as possible whilst remaining relevant and on message.

 

  • Ultimately your recruitment video must have a clear and easy to understand call to action. The more methods you can give for candidates to apply the better. If you have additional information that may help then direct them to this as well.

NEED MORE INFORMATION? 

GET IN TOUCH TODAY

PROGRAMMATIC INVESTIGATIONS

PI

:

A Media Agency for LEA

GET IN TOUCH

OUR OFFICE

67482 TOLTEC COURT

CATHEDRAL CITY, CA 92234

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