Recruitment videos are the perfect means to showcase your agency culture and values, helping to improve the caliber, as well as the number, of candidates applying for a given position.
TYPICAL CREATIVE INGREDIENTS IN A RECRUITMENT VIDEO
1. COMMUNICATING YOUR COMPANY CULTURE
When it comes to producing a recruitment video, it’s important to articulate your
department culture and ethos if you are to attract the right candidates. This is why
we make sure that our creative teams sit down with you, at the planning stage
before concept development, to get a clear understanding of your company
culture, brand identity, and ideal candidate.
2. WORKING WITH CURRENT EMPLOYEES
A good recruitment film should give a clear impression of what it’s actually like to
work for your agency. One of the best ways to do this is to put your current
employees in front of the camera. Whether that involves selecting and interviewing
certain staff, or just filming the day-to-day activity that takes place in your offices, units, and patrols, there is a good degree of planning that needs to be done before the shoot can take place.
3. SUPPORTING FOOTAGE FOR RECRUITMENT VIDEOS
Mixing things up visually with support footage helps to not only attract but maintain
viewer attention. Cutting away from interviewee footage allows us to contextualize what
they are saying as they are saying it. This creates more of a narrative feel to your
recruitment film and a sense of the atmosphere and culture in the workplace.
4. THE STYLE AND TONE OF YOUR RECRUITMENT FILM
The look and feel of your recruitment video is ultimately a reflection of how you want to
portray your department to potential customers as well as potential employees. Our
creative team will work closely with you to develop the right stylistic balance, highlighting
your agency as a friendly and exciting place to work.
ADVANTAGES AND BENEFITS OF MAKING A RECRUITMENT FILM
1. ATTRACT MORE APPLICANTS WITH A RECRUITMENT VIDEO
Job postings receive on average 34% more viewings when used with video content. A video is a perfect way to spearhead a big recruitment drive, allowing you to show potential candidates the rewards and opportunities that come from working at your agency.
2. ATTRACT THE RIGHT KIND OF APPLICANT WITH A RECRUITMENT VIDEO
As well as reaching more potential applicants, recruitment videos can also help attract the right kind of applicant, by giving them a better idea of what your company is really like to work for. If people’s values and expectations align with your company’s then they are more likely to apply.
3. REPURPOSING RECRUITMENT FILM
There is huge scope for repurposing recruitment videos for internal training and inductions. They can also be used at events and presentations, or at recruitment fairs. You could even get higher education institutions to use them as careers resources for their students. Understanding your wider marketing strategy during the planning phase means we can capitalize on your video and repurpose it for use in other marketing channels.
4. MORE ONLINE EXPOSURE FOR YOUR DEPARTMENT
Creating an online recruitment video is far more likely to get you ranking in Google than static media alone will. Ultimately this means more exposure, giving you a greater chance of finding the perfect candidate. Recruitment films also work perfectly with social media-based campaigns, and can even be distributed on DVD at recruitment events.
CONSIDERATIONS WHEN PRODUCING RECRUITMENT VIDEOS
Most recruitment films will involve letting a film crew into your facility to work with some of your staff, whether that be in an interview setting or just filming their day to day activities in the office or in the field. All this requires careful coordination between company managers, whoever is commissioning the film and our production crew.
Working with a number of interviewees involves making sure they’re all reinforcing to some degree what the others are saying. Getting this right means asking the right questions without putting words in people’s mouths.
Making sure the brief is adequately detailed and unambiguous will help us translate what it is you want to achieve and create a recruitment video that accurately and favorably portrays your department culture, as well as the specifics of the role being advertised.
Whilst you don’t want to say anything negative about your company you should never try and force the message about how great you are, especially when it comes to your staff talking on camera. The more naturally enthusiastic your employees can come across about your business the better, so a well-informed selection process for interviewees is advisable.
Ideally, we will always try to get the shooting done as scheduled but the day-to-day concerns of the business and the busy schedules of individuals can often throw a wrench into the works. As such, it really pays to plan for a potential extra day of filming.
It can be easy to think that the office is the only location for a recruitment video but that’s not necessarily the case, especially if the role involves fieldwork or interacting with the community. We will always look to create as much visual variety as possible whilst remaining relevant and on message.
Ultimately your recruitment video must have a clear and easy to understand call to action. The more methods you can give for candidates to apply the better. If you have additional information that may help then direct them to this as well.
To understand both how we work and see an overview of the types of work we do please take a look at our portfolio case studies. We’d love to hear from you and learn more about the projects you have in mind and how we might help.