DIGITAL AGENCY
FOR
SAN BERNARDINO POLICE DEPARTMENT

PROGRAMMATIC INVESTIGATIONS​

A Media Agency for LEA

LAUNCHING A RECRUITMENT VIDEO SERIES CASE  STUDY

SCOPE

The San Bernardino Police Department asked us to develop a video marketing strategy for social media, job fairs, and live events to increase recruitment across the department, including Lateral, Career Change, New Recruits, and 911 Dispatchers.

DEVELOP

Based on discovery conversations and market research we worked with the department to create a testimonial-style video series highlighting each type of recruit the department was highering.  In order to improve the candidate experience, each video was distributed to a specific segmented audience and objective in mind. We also created a content calendar with distribution goal posts, engagement analytics, and ongoing optimization strategies.

RESULTS

In the first week, we delivered over 100 recruitment candidates to the department. In 30 days the department received over 300 recruitment leads, including:

•  (42) 911 Dispatchers applicants put immediately in the hiring and screening process.

•  (60) Officer Recruits, including lateral, new recruits, and those interested in a career change.  (Updated 10/1/18)

SERVICES

Marketing Strategy

Video Production

Targeted Distribution

Metric Analytics

Media Consulting

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INTERESTED IN A RECRUITMENT VIDEO

FOR YOUR DEPARTMENT?

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OUR OFFICE

67482 TOLTEC COURT

CATHEDRAL CITY, CA 92234

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