PROGRAMMATIC INVESTIGATIONS

A Media Agency for LEA

DIGITAL AGENCY

FOR

SAN BERNARDINO POLICE DEPARTMENT

CASE STUDY

LAUNCHING A RECRUITMENT VIDEO SERIES

SCOPE

The San Bernardino Police Department asked us to develop a video marketing strategy for social media, job fairs, and live events to increase recruitment across the department, including Lateral, Career Change, New Recruits, and 911 Dispatchers.

DEVELOP

Based on discovery conversations and market research we worked with the department to develop a testimonial-style video series highlighting each type of recruit the department was highering. In order to improve the candidate experience, each video was created with a specific segmented audience and objective in mind. We also created a content calendar with distribution goal posts, engagement analytics, and ongoing optimization strategies.

RESULTS

In the first 30 days, we received over 300 recruit leads, including:

(42) 911 Dispatchers, with qualified applicants already in the hiring and screening process.
(60) Officer Recruits, including lateral, new recruits and those interested in a career change.