What if your law enforcement agency could attract 5, 10, or even 15 officer recruitment candidates every week? What about 911 Dispatchers? If you need qualified law enforcement personnel then a recruitment marketing video campaign is an essential key to your departments success.
Many parts of the country are experiencing an increased demand for hiring officers and in California it's considered a recruitment crisis for law enforcement. According to Police Chief Sid Smith (Ret.) and The Police Chief Magazine, the "California Commission on Peace Officer Standards and Training (POST) examined law enforcement employment data that reflect a nearly 6 percent decline in the number of police officers from 2008 through 2014 in the state (84,397 versus 79,812)... With a screening process failure rate of 98.5%"
Programmatic Investigations is the only digital agency dedicated to law enforcement. Our marketing video campaigns are bringing modern technology, social media trends, and department branding to law enforcement, helping them find and engage lateral recruits, new recruits and 911 dispatchers.
In our past blog, The Power of Online Video in Fighting Crime, we discuss social media video trends and how major brands are generating leads, engagement, and brand trust with maximum R.O.I. on their marketing efforts.
Our recent recruitment video case study for law enforcement proves this. In fact, the results are MIND BLOWING! Take a look at the numbers, these metrics don't lie. To take a look at the complete case study, our marketing strategy, and the videos we produced click on the link below.
CHALLENGE. The San Bernardino Police Department asked us to develop a video marketing strategy for social media to increase recruitment across the department, including Lateral, Career Change, and New Recruits, plus 911 Dispatchers.
RESULTS. The first month received over 300 recruitment applicants. In the 1-week alone, we delivered over (100) qualified candidates to the department, including:
Want to know how we did this? read more...
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