FIND NEW RECRUITS
Marketing Strategy VideoProduction Digital Advertising
Law Enforcement is going through a recruitment crisis:
These are among the many
A recruitment video marketing strategy can help LEA's:
Find qualified recruits
Highlight agency story
These are just a few benefits that can be achieved.
What We Do
A company that uses marketing strategy, video production, digital services,
and advertising to bring your story to life and grow your department.
The Recruitment Challenge
In its 2019 workforce survey, the Center for State and Local Government Excellence found hiring police officers was the biggest public sector recruitment challenge. In the same year as the center’s workforce study, a Police Executive Research Forum (PERF) report labeled recruiting a “workforce crisis” that affected “law enforcement agencies of all sizes and types—large, medium and small, local, state and federal.” (Barrett, Greene)
Talent recruitment is one of the most challenging and important aspects of law enforcement. Now more than ever, LEA's need to include recruitment marketing videos in the mix of communications for finding qualified job seekers.
A well-produced and strategically distributed recruitment video can offer tremendous benefits when combined with traditional recruitment marketing tactics. But before the camera's role, forming a marketing strategy is the key to ensuring success – and doing this requires a very specific set of skills: market research, script development, persuasive storytelling, high-quality video production, and distribution.
THE POWER OF VIDEO
LAW ENFORCEMENT RECRUITMENT
A Well Crafted Recruitment Video Will:
Clearly define the culture, mission, purpose, and goals of the agency
Allow viewers to see themselves in that culture and environment
Elicit the range of possibilities and opportunities that this culture can provide
Leverage the rich assets of the agency— achievements, history, people, facilities, and opportunities for growth and reward
Tell a real and compelling story
Persuade viewers to think of the agency as a place that they want to work—and be a part of
Increase the number of qualified recruits
It all starts with listening to our clients
Find Your Audience
Your Video on the Most Popular Social Media and Websites
The advantage of using a recruitment marketing campaign or a digital canvass™ is we give LEA the same power as big brands and national news by providing compelling video content promoted on social media and major news and entertainment websites like CNN, HGTV, USA Today, MTV, and many more.
Demographics. Psychographics. Zip Codes.
Hyper-targeted programmatic video distribution allows us to find specific audiences for your video. By using geolocators, psychographic data, and known demographics we can focus on delivering our message to the right people at the right time in the right place.
Gauge Your Success With
Immediate data reporting & analytics allow departments to track video performances and re-target their efforts for a maximum R.O.I. Whether it's a new recruit or a case tip, correspondence is sent directly to the LEA administrator or investigator. Check out our Recruitment Case Study to look at some of the data.