FIND NEW RECRUITS

Marketing Strategy   VideoProduction   Digital Advertising

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Challenge

Law Enforcement is going through a recruitment crisis:

  • Retirements

  • Applicant decrease

  • Social perception

  • COVID-19 restrictions 

These are among the many

contributing factors.

Solution

A recruitment video marketing strategy can help LEA's: 

  • Find qualified recruits

  • Increase applicants 

  • Highlight agency story

  • COVID-19 compliant 

These are just a few benefits that can be achieved.

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POLICE WORK

RECRUITMENT VIDEO
CLIENT: SAN BERNARDINO POLICE DEPARTMENT 

Click here for

recruitment video marketing

case study

 24 HIRED RECRUITS 

AND COUNTING!

What We Do

MARKETING STRATEGY  

VIDEO PRODUCTION

03

STRATEGY ANALYTICS

DIGITAL ADVERTISING

cre·a·tive  

 

                  a·gen·cy

/krēˈādiv/

/ˈājənsē/

noun

A company that uses marketing strategy, video production, digital services,

and advertising to bring your story to life and grow your department.

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The Recruitment Challenge

In its 2019 workforce survey, the Center for State and Local Government Excellence found hiring police officers was the biggest public sector recruitment challenge. In the same year as the center’s workforce study, a Police Executive Research Forum (PERF) report labeled recruiting a  “workforce crisis” that affected “law enforcement agencies of all sizes and types—large, medium and small, local, state and federal.” (Barrett, Greene)

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Talent recruitment is one of the most challenging and important aspects of law enforcement. Now more than ever, LEA's need to include recruitment marketing videos in the mix of communications for finding qualified job seekers.

A well-produced and strategically distributed recruitment video can offer tremendous benefits when combined with traditional recruitment marketing tactics. But before the camera's role, forming a  marketing strategy is the key to ensuring success – and doing this requires a very specific set of skills: market research, script development, persuasive storytelling, high-quality video production, and distribution. 

THE POWER OF VIDEO 

LAW ENFORCEMENT RECRUITMENT 

A Well Crafted Recruitment Video Will:

  • Clearly define the culture, mission, purpose, and goals of the agency

  • Allow viewers to see themselves in that culture and environment

  • Elicit the range of possibilities and opportunities that this culture can provide

  • Leverage the rich assets of the agency— achievements, history, people, facilities, and opportunities for growth and reward

  • Tell a real and compelling story

  • Persuade viewers to think of the agency as a place that they want to work—and be a part of

  • Increase the number of qualified recruits

It all starts with listening to our clients

PROGRAMMATIC DISTRIBUTION

Find Your Audience

YOUR VIDEO

EVERY DEVICE

EVERYWHERE

Your Video on the Most Popular Social Media and Websites

The advantage of using a recruitment marketing campaign or a digital canvass is we give LEA the same power as big brands and national news by providing compelling video content promoted on social media and major news and entertainment websites like CNN, HGTV, USA Today, MTV, and many more.

HYPER-TARGETED

VIDEO DISTRIBUTION

Demographics. Psychographics. Zip Codes.

Hyper-targeted programmatic video distribution allows us to find specific audiences for your video. By using geolocators,  psychographic data, and known demographics we can focus on delivering our message to the right people at the right time in the right place.

ENGAGEMENT ANALYTICS

Gauge Your Success With

Detailed Reporting

Immediate data reporting & analytics allow departments to track video performances and re-target their efforts for a maximum R.O.I. Whether it's a new recruit or a case tip,  correspondence is sent directly to the LEA administrator or investigator. Check out our Recruitment Case Study to look at some of the data.

Introducing
THE DIGITAL CANVASS
GENERATE TIPS VIA SOCIAL MEDIA
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CANVASS A NEIGHBORHOOD

or ENTIRE CITY

Brands use this technology generating leads to close a sale. We help generate leads to close the case.

WANT TO KNOW MORE? CONTACT US

Programmatic Investigations

Integrated Marketing Agency for LEA Recruitment

Contact Us

Los Angeles 

Email: 

Phone:

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NEIGHBOR FACE PRODUCTIONS, LLC