Recruitment Video Marketing for LEA
FIND NEW RECRUITS
CUSTOM VIDEO MARKETING
Law Enforcement is going through a recruitment crisis:
These are among the many
A recruitment video marketing strategy can help LEA's:
Find qualified recruits
Highlight agency story
These are just a few benefits that can be achieved.
What We Do
CONTENT DEVELOPMENT & CREATIVE SERVICES
EDITING & GRAPHICS
In its 2019 workforce survey, the Center for State and Local Government Excellence found hiring police officers was the biggest public sector recruitment challenge. In the same year as the center’s workforce study, a Police Executive Research Forum (PERF) report labeled recruiting a “workforce crisis” that affected “law enforcement agencies of all sizes and types—large, medium and small, local, state and federal.” (Barrett, Greene)
The POWER of VIDEO
LAW ENFORCEMENT RECRUITMENT
Talent recruitment is one of the most challenging and important aspects of law enforcement. Now more than ever, LEA's need to include recruiting videos in the mix of communications for finding qualified job seekers.
A well-produced recruitment video can offer ten times the impact of traditional recruitment marketing tactics. Making a great recruitment video marketing strategy is the key to ensuring success – and doing this requires a very specific set of skills: research and development, persuasive storytelling, high-quality video production, editing, visual creativity, and music.
It all starts with listening to our clients. We strive to understand their agency goals then develop a strategy to best translate their department's unique culture and work environment into a cohesive and persuasive story. A story that gets prospective hires excited about the possibilities – and opportunities – that the agency offers.
Today’s new hires are a new breed of consumer, raised and weaned on digital and video messages. Knowing how to leverage this platform effectively for the modern job seeker is critical in ensuring that your attracting qualified candidates.
A well-crafted recruitment video should:
Clearly define the culture, mission, purpose, and goals of the agency
Allow viewers to see themselves in that culture and environment
Elicit the range of possibilities and opportunities that this culture can provide
Leverage the rich assets of the agency— achievements, history, people, facilities, and opportunities for growth and reward
Tell a real and compelling story
Persuade viewers to think of the agency as a place that they want to work—and be a part of
Increase the number of qualified recruits
Message From the Chief
Find Your Audience
Your Video on the Most Popular Social Media and Websites
The advantage of using a recruitment marketing campaign or a digital canvass™ is we give LEA the same power as big brands and national news by providing compelling video content promoted on social media and major news and entertainment websites like CNN, HGTV, USA Today, MTV, and many more.
Demographics. Psychographics. Zip Codes.
Hyper-targeted video distribution allows us to find specific audiences using geolocators, robust psychographic data, and known demographics allowing us to focus on delivering our message to the right people at the right time in the right places.
Gauge Your Success With
Immediate data reporting & analytics allow departments to track video performances and re-target their efforts for a maximum R.O.I. Whether it's a new recruit or a case tip, correspondence is sent directly to the LEA administrator or investigator.