The most important aspect of successful recruitment marketing is having a firm strategy in place.
So what's in a strategy anyway?
Knowing which words your prospects and audience are searching for when looking for a career is the difference between ranking near the top of Google searches in your industry – and utter irrelevance. Research in topics can help us identify the keywords and article ideas you need to stimulate and maintain organic growth in search results.
KEYWORD & TOPIC RESEARCH
MARKETING AUTOMATION STRATEGY
Converting prospects into recruits can be as easy as having the right messaging in place at each step of the recruits journey. Leveraging technology to work in your favour after gathering valuable insights allows us to map out your customer journey – and most importantly, how you can connect with recruits at various parts of the enlisting funnel.
CONTENT DEVELOPMENT &
Content is the core element of your online presence, which is naturally distributed via search and social media, and it can be further amplified with paid media. This inbound strategy attracts users to your offerings.
Merely having Facebook and Twitter Pages or an Instagram account isn’t enough. Are you utilizing these channels to the fullest? Our professionals can help you take a look at your current social media practices and create a roadmap outlining what you need to do to connect, engage and convert your audience on social media.
SOCIAL MEDIA ASSESSMENT &
Find more qualified recruits by promoting recruitment events, career days and other department activities . Our geo-targeting strategy allows us to put your video in the right place at the right time.
Find New and Lateral Recruits
Get the right candidates for your department whether they are new cadets or seasoned staff looking for growth. We provide a complete digital marketing strategy complete with market research, strategy development, video production and targeted distribution.