Online video for businesses is essential for any company to prosper in today's digital world. Since law enforcement is in the business of protecting their communities, I want to briefly discuss the merits of online video for criminal investigations and it's ability to engage and ignite community involvement.
First, a quick look at ten video statistics for 2017:
By 2017, online video will account for 74% of all online traffic (KPCB).
55% of people watch videos online every day (MWP).
4x as many customer would rather watch a video about a product than read about it (Animoto).
YouTube has over a billion users, almost one-third of all people on the internet (YouTube).
Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
500 million people are watching videos on Facebook every day (TubularInsights).
45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).
82% of Twitter users watch video content on Twitter (Bloomberg).
Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).
8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).
There are many studies about the future of online video, but the above ten stats clearly illustrate the power of video to connect with people; a major goal of police departments and investigators. Simply put, in the business of fighting crime, law enforcement cannot afford to ignore the publics online habits and their demand of quality and relevant online video content.
P.I. understands that video is one of the most powerful tools available to stir emotion and call people to action; to get them to pick up a phone; or email a tip. As a strategic partner, we work with detectives and P.I.O.'s to develop a strategy that includes impactful videos that are distributed and promoted across social media and popular websites.
Similar to advertisers that use programmatic media placement to get behind closed doors to generate sales leads, we harness the power of programmatic to gather case leads by targeting online viewers in specific neighborhoods, with precise demographics and psychographics.
While nothing can replace the face-to-face interaction of a detectives physical canvass, a digital canvass with programmatic video placement can significantly increase public awareness and a detectives ability to gather case leads. By getting your case in front of a hyper-targeted online community, detectives now have the ability to engage witnesses or people with information like never before.
Check out our Campaign Page to learn more about how a P.I. can help generate leads for your most pressing investigations.