LEO Recruitment #1 Achievement | Case Study
Why has recruitment been the #1 ACHIEVEMENT for the San Bernardino Police Department for the past 3-years? How are they achieving 100% of their recruitment goals after coming out of bankruptcy in 2017?
As our Case Study shows, a documented video marketing strategy developed by Programmatic Investigations is a core component of this success.
With staffing and hiring being a challenge across all industries, our goal is to provide a focused digital marketing service to law enforcement agencies looking to hire qualified lateral and new recruits, 911 dispatchers, and social health responders.
What’s in a documented marketing strategy for recruitment?
•Objectives: clear milestones and goals the department would like to achieve
•Strategy: outlines the plan to achieve above objectives
•Tactics: specific methods or channels used within strategy to achieve goals (social media ad buy, video)
•Metrics: data used to evaluate success of each tactic
We consult with every client to understand their department’s culture, their internal marketing team, technical abilities, and budget. This is the foundation for building a recruitment video marketing strategy that can get qualified candidates applying to your department.
If you're interested in knowing more about how we provide turnkey recruitment video marketing, click here.
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